Honesty Is The Best Policy
On my Journey to becoming an entertainment marketer, I was
presented with this amazing opportunity to work with and manage this up and
coming artist, who has been in the business for five years. After meeting with
her and getting a sense of what she expected, I had to be completely honest
with her and let her know that I knew nothing about managing an artist.
Although I am in school and I am learning an immense amount
through the program, there is still a lot that goes into managing an artist
that I don’t quite possess. She however, agreed to still work with me and see
if we can grow together. Astonished at the news, I decided to look up what it
takes to manage an artist. I came across this website with the headline “How To
Manage Your Artist Into Success.” Reading a little bit more, the website gave a
description of the chairman of Buena Vista Music Group, Mr. Bob Cavallo. Mr.
Cavallo also happens to be the former manager of many artists including Prince.
In a short video, Mr. Cavallo said something very important that I hope to take
with me as I enter this new business venture. He explains that he was honest
but also demanded honesty from his artists. Honesty and Loyalty are things that
are hard to come by, especially in the entertainment industry.[1]
Even with this being said, I want to be honest and loyal to my clients and I
would hope that they would be honest and loyal to me. I believe that honesty
and loyalty are the only things that ensure a great work environment and
allows for the ultimate amount of success.
I have no idea where managing this artist will take me. All
I know is that I will work hard and diligently to ensure that she gets the best
possible service from me. Although I know nothing about being a manager, I can
not be scared of the things I don’t know, only the things that I am not willing
to learn. Through honesty and loyalty and of course hard work, I hope to be a
success story in the entertainment business industry.
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