Why Entertainment Marketing ?

Entertainment Marketing is an exciting field that is expanding everyday. With the growth of digital, online, and social marketing, the entertainment industry is finding new ways to broaden how they market to their targets. For me entertainment marketing is a way to use the many ideas that I come up with on a daily basis and expand them in a industry that I love. With any career field passion and drive are a must, but knowing your field is what sets you over the edge. When you think of entertainment marketing you think of movie stars, musicians and athletes. There is so much work that goes into branding these stars. A look, a song, and sound, and phrase, a dance, these are all things that can define someone in the entertainment industry. As an entertainment marketer, it is my job to find whatever that thing is and blow it up. The more massive the attribute is the more like it is to become a brand. My passion for entertainment marketing came when I was studying communications as a minor for my undergraduate degree. I actually wanted to study entertainment law but found out that marketing was more my speed and interest. I love that the industry is filled with opportunities to evolve and change. The great thing about marketing is that it has so many components that connect it. Digital marketing is the new phase of marketing. Not only can you market and person or product but you can easily access how your marketing has effected the change of growth of person or product. The more and more I learn about the industry and what it offers, the more and more I fall in love with it. I am excited to see how far I can go in my career within this amazing industry

Here are some tips from an Entertainment Marketing Entrepreneur

http://www.youtube.com/watch?v=pKOdEWQjlFs

How to get in where you might not fit in.

Starting off in the entertainment industry is definitely tough. In order for most people to make it to the top, you have to start all the way at the bottom. I find myself always saying, “I know what I want to do, I just don’t know how I am going to do it”. It is cool to say, “ I want to be a big time marketing executive, with a big office, and a great salary”, but in order for anyone who is just starting out to eventually get to this role you have to know how to get in where you might not fit in. It is always important to carry yourself with the upmost amount of dignity and respect. No matter what your job is, it is always important to look your best. People respect those who respect and care about themselves. Learn as much as you can from whoever you can. It does not matter how much you think you know all that matters is how much you are willing to learn. The more you put yourself out there to learn from people around and above you, the better it is for people to see that you are someone serious about this industry. Networking is a must. Sometimes no matter how many degrees you have and how much information you can retain, it really comes down to who you know. A recommendation from a reliable source or an interaction with a top executive can be the icing on the cake for you to move up in the entertainment industry. This industry is full of daily networking events that allow you to meet top level executives and for them to meet you. Being memorable is a must at these events so wear something that is appropriate but that allows you to stand out. Speak up, use the knowledge that you have acquired and give an opinion. Most of all, listen. The more you show that you can listen and retain the information being given to you, the better off you will be. Fitting in in the entertainment industry is very important. Unfortunately it is a very tough industry that requires a lot of confidence and patience. If you use some of these steps I am sure that you will have no problem establishing yourself in the entertainment industry.

What it means to be Independent

Webster defines independent as “not subject to control by others: self-governing." Learning more about Entertainment media publishing and distribution, I was put into perspective as to how many rights to work and artistry that one loses when they sign a contract with an agent, record label, or investor. As a marketer it is always good to see how the artist can be branded, and who the artist can be marketed to. Fortunately for the artist, being independent has its rewards. Many people believe that in order to be a successful artist you must be signed to the best label, under the best marketing and branding team, in order to make the big bucks. However, there are many artists who are independent, own all of the rights to their music, and make good money. There is a blessing to being an independent artist. First, you have the creative leeway to do whatever you want. Many times when you sign to a record label or find an investor, they try to tell you how you should sing and what type of genre you should go into. As an independent artist you can sing whatever music you want and gain fans from what you believe to be good music. As an independent artist you don’t have to worry about the rights to your music. Sometimes when labels fund an artist they also claim rights to the music. This could lead to less money in your pocket after profits are made from the album and concerts. All in all, being independent is not as easy as it seems. Of course it is costly and the exposure is not as big as it would be if you were signed to a label. However, if you can get the following as an independent artist, you can definitely get a lot of the benefits those artists who are signed to major labels get and more.  

Definition of Independent