Never Give Up

When working in the entertainment industry or better yet trying to work in the entertainment industry, sometimes it is hard to see and end to a means. The industry is tough and difficult to break into and sometimes you wonder if it is all really worth it. Anyone who is success story in the entertainment industry started somewhere. No one became and success overnight and hard work and dues had to be paid before they could see their success. Often we let the fears of not succeeding hold us back from actually succeeding. It is hard to really allow ourselves to see a picture when we are clouded by doubt. One thing that I learned throughout my Masters program at Full Sail University is, if you are knowledgeable in your trade, work hard, and build a strong enough network, someone is going to give you a chance. I am excited to see what the next chapter is in my life. There is so much I want to do and so much I have to offer and I know that with the right amount of work and patience I can really achieve everything I set my mind to. I am not going to give up on my dream because it seems tough. I am going to try my best to be what I want to be and I am not going to let anything hold me back. 

The Passion

Throughout my journey of obtaining my Master of Science in Entertainment Business I have learned many things. First I have learned that when starting in this business, starting from the bottom is building the roots to a potential successful career. Some people struggle with doing what they believe is “the dirty work”, but if you prove yourself along the way, the connections that you could possibly make could help elevate your career to another level. Second, you can never learn to much. Always be open to learn and take advice, the industry continues to grow everyday and the more you are willing to learn, the better you would be against any competition. Last but not least, fight for what you want. No body can take anything away from you unless you let them. If you want something in life you have to fight for it. In this industry people fight every day to get to the top. You have to have a love and passion for it and remember that hard work, no matter what they work is, will pay off in the end.  I am blessed to have learned so much this past year. I am excited for the new possibilities not only because I have the educational background to do so, but because I know what I want. I am not afraid to take what is rightfully mine and if I work hard in this industry, I know I will be successful without a doubt. When I think about the entertainment industry I think about the passion and dedication that it takes to see it succeed. From movies to music to even sports, passion and hard work never lack in this industry. 

My Business Plan

Creating a business plan takes a lot of research, insight, and drive. Over the past month I had to really think about what I wanted my business to be, how I wanted to be different from my competitors, and what I hoped to accomplish through my business plan. When going back and reviewing the expert’s outlook on a great business plan, I definitely took into consideration some of the things that they mentioned. I wanted to come up with a spin on an old idea, create something that was groundbreaking, create a team that could work together to provide the best possible service, and most of all make my business plan stand out. I actually presented my business plan to a friend of mine and tried to give a brief description of what I wanted my company to do. After some harsh words, he really made me realize that when trying to sell a business who have to be as thorough a possible. It is vital that you give all the information that would help someone want to invest and see you business grow. The experts said that it was important to stand out. Realizing this I attempted to re-pitch my business. I gave him a step-by-step breakdown of what we hoped to accomplish and what new ideas we could possibly bring to the market that we are entering. He was definitely impressed.  The more efficient you are the better chance you have of someone seeing your dream and working to make it a reality. 

The Business Plan Experts

When creating a business plan it is important to look into different outlooks of how it should be executed. There are many experts in the industry who specialize in helping business perfect their business plan and take to the next level.

I decided to check out the expert views on the business plan blog. Andrea Cockerman and Angelo Menquzzi. Andrea is a independent pitch expert and advisor. She has helped over 350 business and has gone on to host workshops and networking events in the United Kingdo. Even though she has helped many successful businesses, she has her own successful business, Brick Handbag. Andrea believes it is critical to an investment plan to always remember to “ask investor and bankers for the money before there is no cash left” Andrea also discusses 3 essential components which consist of 1) targeting a growing market with a need for your product or service. 2) That the team is talented and able to execute the business plan. 3) That your product, service, or idea is ground breaking.

Angelo Menquzzi is a business professional with more than 10 years of business experience. “Mr. Menequzzi has been able to find and take part of business opportunities that have resulted in millions of dollars in revenue. Mr. Menequzzi has done many business plans over the years and something that he finds important is “benefits include: a heads-up to changes in the environments, better forecasting, opportunities to analyze situations before they become problematic.” Teamwork is also important to him. He has similar ideals as Ms. Cockerman and believe that teamwork is vital to the success of the business plan 

Business Plan Expert Views Blog

Why Entertainment Marketing ?

Entertainment Marketing is an exciting field that is expanding everyday. With the growth of digital, online, and social marketing, the entertainment industry is finding new ways to broaden how they market to their targets. For me entertainment marketing is a way to use the many ideas that I come up with on a daily basis and expand them in a industry that I love. With any career field passion and drive are a must, but knowing your field is what sets you over the edge. When you think of entertainment marketing you think of movie stars, musicians and athletes. There is so much work that goes into branding these stars. A look, a song, and sound, and phrase, a dance, these are all things that can define someone in the entertainment industry. As an entertainment marketer, it is my job to find whatever that thing is and blow it up. The more massive the attribute is the more like it is to become a brand. My passion for entertainment marketing came when I was studying communications as a minor for my undergraduate degree. I actually wanted to study entertainment law but found out that marketing was more my speed and interest. I love that the industry is filled with opportunities to evolve and change. The great thing about marketing is that it has so many components that connect it. Digital marketing is the new phase of marketing. Not only can you market and person or product but you can easily access how your marketing has effected the change of growth of person or product. The more and more I learn about the industry and what it offers, the more and more I fall in love with it. I am excited to see how far I can go in my career within this amazing industry

Here are some tips from an Entertainment Marketing Entrepreneur

http://www.youtube.com/watch?v=pKOdEWQjlFs

How to get in where you might not fit in.

Starting off in the entertainment industry is definitely tough. In order for most people to make it to the top, you have to start all the way at the bottom. I find myself always saying, “I know what I want to do, I just don’t know how I am going to do it”. It is cool to say, “ I want to be a big time marketing executive, with a big office, and a great salary”, but in order for anyone who is just starting out to eventually get to this role you have to know how to get in where you might not fit in. It is always important to carry yourself with the upmost amount of dignity and respect. No matter what your job is, it is always important to look your best. People respect those who respect and care about themselves. Learn as much as you can from whoever you can. It does not matter how much you think you know all that matters is how much you are willing to learn. The more you put yourself out there to learn from people around and above you, the better it is for people to see that you are someone serious about this industry. Networking is a must. Sometimes no matter how many degrees you have and how much information you can retain, it really comes down to who you know. A recommendation from a reliable source or an interaction with a top executive can be the icing on the cake for you to move up in the entertainment industry. This industry is full of daily networking events that allow you to meet top level executives and for them to meet you. Being memorable is a must at these events so wear something that is appropriate but that allows you to stand out. Speak up, use the knowledge that you have acquired and give an opinion. Most of all, listen. The more you show that you can listen and retain the information being given to you, the better off you will be. Fitting in in the entertainment industry is very important. Unfortunately it is a very tough industry that requires a lot of confidence and patience. If you use some of these steps I am sure that you will have no problem establishing yourself in the entertainment industry.

What it means to be Independent

Webster defines independent as “not subject to control by others: self-governing." Learning more about Entertainment media publishing and distribution, I was put into perspective as to how many rights to work and artistry that one loses when they sign a contract with an agent, record label, or investor. As a marketer it is always good to see how the artist can be branded, and who the artist can be marketed to. Fortunately for the artist, being independent has its rewards. Many people believe that in order to be a successful artist you must be signed to the best label, under the best marketing and branding team, in order to make the big bucks. However, there are many artists who are independent, own all of the rights to their music, and make good money. There is a blessing to being an independent artist. First, you have the creative leeway to do whatever you want. Many times when you sign to a record label or find an investor, they try to tell you how you should sing and what type of genre you should go into. As an independent artist you can sing whatever music you want and gain fans from what you believe to be good music. As an independent artist you don’t have to worry about the rights to your music. Sometimes when labels fund an artist they also claim rights to the music. This could lead to less money in your pocket after profits are made from the album and concerts. All in all, being independent is not as easy as it seems. Of course it is costly and the exposure is not as big as it would be if you were signed to a label. However, if you can get the following as an independent artist, you can definitely get a lot of the benefits those artists who are signed to major labels get and more.  

Definition of Independent