American Marketing Association ...The contribution

American marketing Association is a network of marketing companies, all over the country. From the housing industry to the food and restaurant industry to the entertainment industry, all have to be marketed and branded in order to achieve a certain success. Through this network, different companies are able to bounce ideas off of each and even collaborate on certain products to ensure client success. Webster’s dictionary defines marketing as the action or business of promoting and selling products or services, including market research and advertising. Every single thing on the face of this earth can be marketed, from natural to man made. In the entertainment industry it is imperative that there is some type of marketing involved. Entertainers rely strictly on their brand to keep interest. Without interest in who they are no one will buy their music or go watch their movies and follow anything that they are associated with. The American marketing association released a press release on May 22, 2012 announcing it international alliances. The alliances were with the Asian marketing federation and the marketing association of Spain. This alliance could potentially be very beneficial to American marketers. As far as the entertainment marketers, the entertainment industry is an international industry. Entertainers from music to movies are marketed throughout the world so being able to interact with other marketing companies around the world can be a good thing for marketing companies in the United States, especially entertainment marketers. The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members. (marketingpower.com). The roots of the American Marketing Association can be traced to the early 1900’s when the national association of teachers and advertisers and American Marketing Society, comprised of marketers and marketing researches, merges to bring together all marketers, across all specialties to collaborate and inspire one another. (marketingpower.com). All in all, as an entertainment marketer it is a great thing for me to have a network of people who work similar to me and can help me. Having an international connection is also helpful because I am able to connect with them especially when trying to market a client internationally.