Living in a big city like New York, I am blessed with many
opportunities to market myself. The city is a host to hundreds of events daily,
and with the right research getting on a list to one of these events is as easy
as 1 2 3. In order to be a successful entertainment marketer the first person I
have to market is myself. No one will take me seriously if I don’t prove that I
have the right skills and training to do the job. Although I may be smart and
educated no one in this industry has time to find about my life story. So how
do you market yourself? First and foremost presentation is everything. First
impressions are lasting impressions, so if your attire says that you do not
care then people will assume that your personality is the same way. Printing a set of business cards does not
require much and is a great way to show people what you specialize in and how
you can be an asset to them, all in a professional manner.
Do your research! Nothing else looks worse then someone who
doesn’t know what they are talking about. Be prepared for anything that someone
can possibly throw your way because industry officials are looking to weed out
the weak from the strong and knowledge is key. Another important factor in
marketing yourself is to not be afraid to meet people. I know sometimes I have
a problem with being comfortable in my own space but in order for me to be
successful I have to be willing to meet new people and show them what I am made
of.
In today’s economy, no matter what industry or field one
goes into, it is important to be able to market yourself. Standing out is a
must because there are many lined around the corner ready to take the spot that
you worked so hard to attain. Never settle for less and always remember that
you have something to offer.
Hello Toni,
ReplyDeleteI think you have stated your point and purpose beautifully. The journey of becoming something other than the expected and being able to share that process with people is both beautiful and educational. Its beautiful that you would allow strangers into your personal space and be able to partake in the journey with you, and its educational in that it helps people who want to establish themselves in the same way understand the process and have a role model to follow. Branding is a very important part of marketing. More than anything its important when it makes reference to yourself. We have to let the world know who we are in this industry, even if were behind the scenes. But how do we get there? It's never as easy as just picking up the phone or sending a few messages on Facebook or twitter. Something dynamic and courageous has to take place, something bold and unexpected, something uncomfortable. Branding will never be easy, but it will fun!!!! Good Luck on this journey... I look forward to the outcome!!!!